Did you know?

In 1970 the average age of a girl who started dieting was 14; by 1990 the average dieting age fell to 8.

After viewing images of female fashion models, seven out of ten women felt more depressed and angry than prior to viewing the images.

Young girls are more afraid of becoming fat than they are of nuclear war, cancer, or losing their parents.

30% of women choose an ideal body shape that is 20% underweight with an additional 44% choosing an ideal body shape that is 10% underweight.

Twenty years ago the average fashion model weighed 8% less than the average woman. Today she weighs 23% less.

Kate Moss is 5’7” tall and weighs 95 pounds; 30% below ideal body weight. Her fellow supermodels Niki Taylor and Elle Macpherson both meet the physical criteria for Anorexia.

In 1999 Gisele Bundchen was Vogue’s model of the year; the magazine stated that this was because she strayed from the rail-thin image. At the time Gisele was 5’11” and weighed only 115lbs, that’s 25% below her ideal body weight.

The average woman in the UK is 5’4” tall and weighs 140lbs. The average supermodel is 5’10” tall and weighs only 112lbs.

Special thanks to campaign team member Kee for finding these stats out!